About Me

Hey, I’m Javier Alcaide—firefighter captain, certified personal trainer, nutrition coach, and someone who’s been through the trenches of transformation.

For years, I poured everything into serving others—as a firefighter, EMT, and emergency communicator. But like many of us who give it all to the job and the people around us, I lost sight of my own health. At 295 pounds, I made a decision: no more waiting. I committed to change.

Now, down to 260 pounds and still pushing forward, I’m not just coaching—I’m living the journey every day. I’ve turned my experience into a mission: to help others reclaim their strength, their health, and their confidence—no matter where they’re starting from.

Together with my son, Javier Jr.—also a certified personal trainer and nutrition coach—we’re building a movement. One that’s rooted in realness, support, and showing up every day to get 1% better. We don’t just train bodies. We build resilience, mindset, and long-term habits.

If you’re ready to start your journey—whether you’re new to fitness, struggling to find your rhythm again, or just want someone to walk beside you who gets it—we’re here for you.

Let’s do the work. Let’s rewrite your story.